Your Advantages of a Print Promotion Campaign:
- You can target potential fans via reviews and interviews
- You can use enthusiastic quotes from reviews for your own marketing
- You become an artist you can “touch”
- Your image in the music industry and beyond gets an enhancement
- You operate strategic artist development and increase your brand value
Detailed Description of Print Promotion Services:
- Support in developing a promotion concept
- Support in developing a promotion strategy
- Advice on an appropriate time for your release
- Sighting and possible optimization of press materials
- PR text translation from English into German
- Creation of an one-sheet
- Creation of a press kit
- Inclusion into the agency’s artist roster
- Creation of a band page and a release post in German and in English
- Creation of press releases
- Digital single sampling to suitable editorial outlets in GSA (Germany, Switzerland & Austria)
- Digital album sampling to suitable editorial outlets in GSA
- CD sampling with cover letter and one-sheet to suitable print editors in GSA
- Follow up calls and emails
- Review and interview acquisition
- Coordination and support of interview and photo sessions
- Monitoring of public media reactions during the entire campaign period
- Regular briefing of the PR results (news, reviews, interviews)
- Dissemination of part of the PR results via the agency’s own digital channels
- Collection of suitable press quotes
- Creation of a final press review or media clipping respectively and promotional report
Start of Monitoring:
From the release of the first single and at least 5 weeks ahead of the album release.
The exact timing of the campaign including monitoring always depends on the specific promotion plan.
The initial consultation is for free. Interested?
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