Erykah Badu once said: “The Music Business is motivated by money. Music is motivated by energy and feelings.” But when I started coaching sessions with Björn at bangup bullet I directly knew this wasn’t just about money. There is a genuine impulse and wish to help the artist further their career. Björn’s analyses, advice, tips and tools are very useful and keep my expectations realistic. He seems aware of the deeper struggles we face as artists as well as the necessary and practical steps we need to take to find our audience and most importantly: stay connected with ourselves in this frantic business.
